Digital work hand-in-glove with Leukaemia CARE's new magazine

Leukaemia CARE, Europe’s only 24/7 careline service for people suffering blood cancers and disorders, has picked Aspect Media to relaunch its website.

Tim Lloyd, Aspect’s MD, said: “This is the latest in a growing number of digital projects that Aspect is winning against strong competition from specialist digital agencies.”

Aspect, which also publishes Leukaemia CARE’s new stake-holder magazine Journey, is demonstrating a trend across customer publishing that has seen digital activity accounting for 10% of all revenue, with the sector’s digital expertise eclipsing some of the services provided by digital agencies, according to independent research.