Who? Leukaemia CARE. Editor: Celia Mather. Art Director: Joel O’Connor. Publisher: Tim Lloyd.
What? A website and quarterly magazine read by Leukaemia CARE’s members and stakeholders. These people include leukaemia patients, medical professionals, support groups and bulk distribution to hospitals.
Why? To inform people about the charity’s work, services and provide inspiration for those affected by blood and lymphatic cancers.
How? By making best use of the client’s budget. A combination of articles from respected health journalists and our in-house team, commissioned photography and a careful blend of news and features mean that content surpasses expectations and generates response from a wide cross-section of the readership.
