Who? Ladbrokes eGaming. Editor: Nick Pitt. Managing Editor: Andreu Machancoses. Art Director: Joel O’Connor. Advertising sales director: Lesley Churchill. Publisher: Tim Lloyd.
What? A quarterly customer magazine that has already won Launch of the Year 2006 in the most hotly contested APA Customer Publishing Awards ever.
Why? To provide the best quality editorial coverage for already expert and committed gamblers to understand better how Ladbrokes and the sports they are interested in work. As a result: turnover for the group that received issue 1 of Close Up magazine increased by 15%; the average stake per customer increased by 18% compared to control group; and betting on individual sports featured increased, for example Cricket saw a 40% increase and Tennis a 29% increase.
How? By recruiting the best journalistic, design and publishing talent and allowing them freedom to develop better conversations with readers to provide unsurpassed sports and betting coverage.
