Who? Ladbrokes eGaming. Editor: Ed Hawkins. Art Director: Joel O’Connor. Publisher: Tim Lloyd.
What? A quarterly customer magazine that has won Launch of the Year 2006 in the APA Effectiveness Awards, Consumer Magazine of the Year in the 2008 Independent Publishers Awards and an Award for Excellence in the 2008 Communicators in Business Awards.
Why? To provide the best quality editorial coverage for already expert and committed gamblers to understand better how Ladbrokes and the sports they are interested in work. As a result: turnover for the group that received issue 1 of Close Up magazine increased by 15%; the average stake per customer increased by 18% compared to control group; and betting on individual sports featured increased, for example Cricket saw a 40% increase and Tennis a 29% increase.
How?By recruiting the best journalistic, design and publishing talent and allowing them freedom to develop better conversations with readers to provide unsurpassed sports and betting coverage.
