What will a customer magazine do for me?

Customers are increasingly fickle. Competition gives them a choice. Choice invariably inspires churn.

However, customer magazines have been shown by robust research to be the most effective way to build customer loyalty.

Mintel research, for instance, shows that the vast majority of customer publication readers (85%) see the magazine as the best way for an organisation to talk about its products and services over any other sort of media communication.

This means you can give yourself a head start in the race to hold on to your clients by quickly establishing a dialogue and rapport and using this connection to build a powerful relationship with each and every one of them.

Indeed, the latest Millward Brown research shows that on average a customer magazine recipient reads the publication for 25 minutes (this rises to over 40 minutes for membership magazine readers).

As a result, customer magazines are now recognised as providing significant return on investment. Not only do 58% of readers recommend their magazine – and therefore the brand from which it emanates – to a friend, but the average increase in revenues is 8%. To learn more about the UK’s most dynamic marketing medium please visit www.25minutes.co.uk