Can I justify the expense?

Not only are magazines one of the most effective tools for retaining customers but they play a powerful role in customer acquisition.

The latest Millward Brown research shows that on average a customer magazine recipient reads the publication for 25 minutes (this rises to over 40 minutes with membership-magazine readers).

As a result, customer magazines are now recognised as providing significant return on investment.

Not only do 58% of readers recommend their magazine – and therefore the brand from which it emanates – to a friend, but the average increase in revenues is 8%.

To learn more about the UK’s most dynamic marketing medium please visit www.25minutes.co.uk