Is an agency really necessary?

In an age of increasing time poverty – according to the Henley Centre the number of people reporting they don’t have enough time to do all they would like to is growing by at least 10% every five years - the need to stand out is imperative.

This means that the quality of any material you produce has to be of the most striking standard. As you would employ a professional agency to produce your organisation’s advertising and direct marketing campaigns, so too your customer magazine.

At Aspect Media we are publishing professionals offering the resources, skills, expertise and experience necessary to produce a magazine that will do justice to your organisation and your audience.

We specialise in meeting your marketing brief and organisation strategy with first class, stimulating editorial and creative design.

It is our aim to keep the amount of management time you need to commit to the project to a minimum, while ensuring that you always have total control. We are operating in the main out of house, but through the Aspect hub you always have access to our work.

As members of the Association of Publishing Agencies we not only ensure best practice in all aspects of our work but we also give you access to the Advantage Study, which investigates audience reaction to member and customer magazines.

The study is one of the most robust marketing studies available today and is carried out by Millward Brown. As APA members we are also able to offer you the opportunity to take part in this study at a much reduced cost to the amount this research would normally incur if commissioned independently.

The overarching finding of the Advantage Study is that organisations that publish member/customer magazines have more profitable conversations with their various audiences.