How do I measure success?

As members of the Association of Publishing Agencies we not only ensure best practice in all aspects of our work but we also give you access to the Advantage Study, which investigates audience reaction to member and customer magazines.

The study is one of the most robust marketing studies available today and is carried out by Millward Brown. As APA members we are also able to offer you the opportunity to take part in this study at a much reduced cost to the amount this research would normally incur if commissioned independently.

The overarching finding of the Advantage Study is that organisations that publish member/customer magazines have more profitable conversations with their various audiences.